According to George Calombaris himself, his range, Greek by George Calombaris is ‘modern Greek, made to share at home with family and friends’ and he wants you to be the hero at home when you cook it.
Backed by over 25 years of culinary experience, the range comprises dishes and products that have been some of the most ordered amongst his MAdE Establishment Group of Restaurants. ‘With many years of experience in the restaurant world, we want foodies to have the chance to be the star of the kitchen, in the comfort of their own home’, George says.
George credits his great passion and genuine love for his Greek heritage and culture, as one of the biggest inspirations behind the launch of this new brand. ‘Food plays a massive and important role in my life’, George said, ‘we have aimed to apply the same values that our grandparents did: eat locally, eat thoughtfully, eat delicious food and most importantly celebrate’, he continued.
The range uses only premium ingredients sourced from the finest suppliers in Australia and Greece, without the needs for fads or fuss.
‘We value a sustainable approach and work alongside the best growers and farmers to give our customers the same experience they would have when they sit in one of our restaurants,’ George said.
Sharing food experiences with family and friends is a driving force behind George’s continued food passion. ‘The feeling of sitting down with loved ones and sharing food is one of the most powerful gifts you can give someone’, he said. ‘We’re committed to feeding the hearts of anyone who purchases our products with deliciousness and ease’, he ended.
The range will be available in independent supermarkets across Victoria from March 2019, with plans to launch nationally throughout the year. To find your nearest stockist or register your details to be the first to know when product is on shelves near you, click here
‘Food is family, family is life, life is everything’, George Calombaris.